Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.
1. A Bigger Role For AI In Personalization And Automation
We are all watching the rise of artificial intelligence (AI) in marketing and how it affects our clients’ relationships with consumers. As a company that focuses on bringing out emotional connections through physical environments, we’ll see AI play an even bigger role for brands as they look to personalize and automate more digital and traditional communications. – Jessica Reznick, We’re Magnetic
2. Smart Speaker Advertising Opportunities
Smart speakers and voice assistant devices are more affordable than ever before, making them a huge potential marketing tool in the upcoming year. As the relationship between big tech and the consumer grows deeper, marketers can more effectively reach their target audiences with personalized messaging and content. Expect to see more ad opportunities surrounding smart speakers in 2019. –
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