From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, technologies, and new strategies will come and change the way businesses promote and sell their brands and products on the digital realm.
As digital marketing become more of a necessity than just an option, however, the number of companies using this strategy has grown massively as well. In digital advertising alone, recent statistics have shown that more and more businesses are willing to spend more of their marketing budget in paid ads in order to get their brands, products, and services in front of their customers. In fact, Google’s parent company, Alphabet, has increased its annual revenue by 21% year-over-year, with 85.8% attributed to their advertising business, which also hit a 20% increase compared to last year.
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