it might come as a surprise but creative business cards can actually make or break your business. Can they generate revenue and keep your employees working hard? No, they can’t do that. But what they can do is get you noticed, get your business stuck in the minds of those who need you, and give you a leg-up in the very competitive business world. And that’s basically the same thing.
Even though the entire world is moving to digital platforms, digital media, and digital connections via artificial intelligence, good, old-fashioned business cards are far from being retired as a useful business strategy. This isn’t to say that all business cards are good. Boring, lifeless, “flat,” plain business cards should go the way of dinosaurs. Business cards shouldn’t be one-dimensional – your business certainly isn’t. Get creative and represent your business well.
Creative Cards Create Lasting Impressions
Why do you give business cards to prospective clients or strangers on the subway? Sure, you want these people to have your phone number and email address easily accessible, but that isn’t it. You give out these 2 by 3.5-inch pieces of card stock for one reason – to make an impression and get remembered.
Business is competitive and everyone is vying for attention. Online banner ads, pop-up windows, subway advertisements, digital billboards, radio ads, TV ads, flyers, and more are bombarding people. If you settle for a boring business card, two things will happen: you’ll get ignored and you’ll get forgotten. With a creative business card, you’ll create a lasting impression with potential clients, interested strangers, and current clients who might recommend you to someone they know. Be it colorful, filled with design features, or purposely minimal, represent your company well on paper and when you do, you’ll get remembered.
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