1. Make a list of can-do’s
Do you have a can-do attitude? You’re an entrepreneur—of course you do! Well, it’s time to use that can-do attitude to make a list. A list of can-dos, aka realistic and reachable goals for 2021, that is.
If you want to succeed in the new year, you have to start somewhere. And that “somewhere” starts by jotting down what you want to achieve.
Maybe you want to deepen your relationships with your customers. Maybe you want to increase your cash flow. Or, maybe you want to expand your marketing strategies. Whatever your hopes and dreams are for 2021, write them down as can-do’s. All of your goals in some way can help your business grow and prosper.
Although these can-do’s are somewhat vague, they are a good starting point when you’re attempting to build your business up.
2. Revise your marketing strategy
Marketing is an ever-changing element of business. One day your marketing technique is “in,” and the next … bam! You’re suddenly out of style and stuck trailing behind the latest and greatest trends.
To build your business, stay on top of marketing trends while also utilizing evergreen marketing tactics. In 2021, instead of using the same old and tired tactics that you’ve always used, expand your horizons.
Do some research to find out what’s trending in the marketing world, and brainstorm how you can use it at your business.
It’s no secret that COVID-19 has also temporarily changed the way we market to others. So, keep that in mind when you’re going through your strategies. For example, you may want to consider moving a lot of your marketing online (if you haven’t already) because of the surge in online sales during the pandemic.
