What Is Your Purpose?
The very first thing to consider is your purpose. And if you are a professional designer yourself, learn about your client’s business purpose. Sometimes they simply want a new brochure because the old one failed. In such a case, you have to help them recognize their purpose too. You see, the design of a brochure greatly depends on why it is needed. Do you want to increase sales and conversions? Then the outlet here should contain images of products showcasing prices under different categories. You have probably seen such brochures in the grocery shops or super malls. Or the purpose might be solely brand awareness. Suppose you opened a new restaurant. All you want for the brochure to achieve is making people aware of your location and telling their friends. In this case, the brochure doesn’t need so many panels. But the address and contact number along with the brand name must be highlighted to make people remember it.