The press run for the job is 40; not 400 or 4,000, but 40. Therefore, although the unit cost for the job will be high, digital custom printing on an HP Indigo will keep the overall cost low. Actually, it will cost less than $350.00 for the printing and shipping, which is meager when compared to any offset print job of any kind. That’s because the set-up for a digital print job is minimal when compared to make-ready for an offset print job.
That said, I consider this to be an especially good price since the book will be perfect bound. More than likely, the printer not only has perfect-binding capabilities in house (which is why the cost will be so low), but he probably also has a table-top perfect binding machine. This would be my assumption since most perfect binding runs far exceed 40 copies. In fact, 40 copies would be more like spoilage and samples for a long binding run rather than the bind run itself.
The Challenges in the Design and Printing of the Essay and Fiction Book
My client is a writer and a teacher, not a designer or a printer. Therefore, I plan to help her through the process of designing the print book, preparing the files, and uploading them to the digital printer. Fortunately she has access to a student who is a designer. Unfortunately, though, it is almost the end of the semester, and my client will only have five hours of the student assistant’s time.