infographics are used in all visual media, whether online, on screen or in print. At DigitalPrinting.co.uk, we see a large number of infographics in the brochures we print for our customers.
Complex made easy
Infographics can be valuable tools for showing complex information more easily. Wikipedia describes an infographic as ”…a graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.”
This is worth remembering. It’s easy to get carried away with the design and layout of your infographic, defeating the purpose of its inclusion in your printed brochure. However, if you follow a few basic tips, you can make sure that your infographic will do it’s job perfectly and greatly enhance your publication.