Australian Businesses Optimistic about China, Invested for the Long Term

The 2019 Australia-China Business Sentiment Survey demonstrates that Australian businesses remain optimistic about staying invested in China despite internal and external challenges. China Briefing breaks down the survey’s key findings.

Last week, the Australia Chamber of Commerce in China (Austcham Shanghai), in partnership with Westpac and China Skinny, published the 2019 Australia-China Business Sentiment Survey. The 2019 Survey captures the sentiments of 211 Australian organizations with operations, connections, or trade ties in China.

The results show that 71.6 percent of Australian businesses remain optimistic about their future prospects in China – a 6.7 percentage points reduction from the same survey’s findings last year.

Yet, taken in the context of China’s slowing economy and bilateral tensions between Australia and China, many observers view this number in a positive light and as a sign of resilience.

In addition, the survey indicates that Australian investors are taking an increasingly mature approach towards the Chinese market – with more companies engaging in pre-market entry research and tailoring their business strategies to adjust to local technology and innovation trends.

As Australia celebrates 46 years of its formal diplomatic ties with China – this survey report comes as a timely reminder of the economic and strategic importance of their bilateral relationship. Here we highlight key takeaways from the report’s findings.

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