What’s Better: Printed or Online Brochure?
Today’s organisations are constantly being told just how vital it is to embrace digital transformation. This means that an increasing percentage of promotional budgets are being allocated to digital marketing channels, rather than offline tools. It makes sense, especially at a time when more digital media is being consumed than ever before. But do you need a digital brochure, or do printed materials remain the more engaging, more influential option? What’s the best route for your business to take?
What we need to remember is that this shouldn’t be a case of ‘print vs. digital’. Everyone knows just how powerful and advantageous a digital strategy can be. Instead, we should be looking at the debate from a different angle; from an outcome-based perspective. Ultimately, which format produces the best results?