A potential book printing client of mine is producing a 6” x 9”, 220-page, perfect-bound book. Over the last few weeks we have been discussing her project, and I have been providing prices. What’s intriguing to me is that she had been considering printing her book through an on-line, print-on-demand publisher, but after our discussions, she likes the personal attention of working with a custom printing broker and going to a “brick-and-mortar” printer. She had spoken to a number of friends, and some had not been altogether satisfied with the overall quality of their print-on-demand books.
I heard back from her this week after a hiatus during which she had been considering her options.
One of the items I had included in her book printing estimate was the line: “artwork submitted as press-ready PDF files.” When my client contacted me, she asked whether all of the printers wanted the art files prepared this way or whether they could do the formatting themselves. She also asked whether there was an additional cost for this service.
Her question took me aback. It showed that both she and I had made assumptions. I assumed she was a graphic artist, used to designing books in InDesign, while in reality she was preparing a job for her father-in-law in MS Word. She was a writer, not a designer.