How to Be Successful in Print Sales

  • Be patient — Don’t look for or expect the quick, profitable sale. Quick sales are not profitable, and profitable sales are not quick. Do the work to create a quality sales pitch. Then, make the calls, make the calls, make the calls.
  • Be personable — In a world of robocalls, be yourself. Be natural. Have some fun with it all. In the end, someone who wants to buy from you will find a way.
  • Be clever — No one needs a sales rep just to turn specs into a number. There’s an app for that. Look behind the specs, find out what the client is really trying to accomplish, and come up with a better way.
  • Be different — Take the time to do what is required, but then go the extra mile to do what is unexpected. There are plenty of boring sales reps out there.


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