How to Choose a Direct Mail Service

Direct mail is an effective way to reach customers. Choosing the right service means understanding your needs from a design, delivery and cost perspective.

In the digital age, the last method on your mind for generating leads and impacting customers may be direct mail. But it turns out direct mail is a tried-and-true marketing method that’s still alive and well. In 2016, the Data and Marketing Association reported that direct mail response rate increased by 43 percent.

Better yet, because of the rise of paid search, social media marketing and online advertising, fewer companies are using direct mail as a means to test ad campaigns, develop new customers and interact with their community. In 2016, overall mail delivered decreased 2 percent, according to data from the USPS. That leaves an opening for your campaign.

If you’re interested in starting a direct mail campaign, there are a few steps you should take before getting started. Companies can provide you with the tools and services to design mailers, acquire mailing lists and manage the actual mailing. As with most small business services, it’s important to define what you’re looking for and what you can afford. The best direct mail marketing services provide a variety of products to choose from, design tools or services and good turnaround time.

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