Packaging design is always the most important thing when you decide to set up a business. Whether it’s a small business or a big business. All require packaging that can attract the attention of consumers or even prospective consumers. Through packaging design, you can provide information about brands, logos, and quality, and so on. In fact, just from packaging design, can make consumers fall in love with a product.
Making attractive packaging designs doesn’t need to be too expensive. However, what you need to pay attention to is the use of creativity. You just need to be someone who is creative and makes a balance between effectiveness and creativity. This will make a package more different than the packaging in general and can attract the attention of consumers. Unique and attractive packaging design certainly has its own characteristics.
Attractive packaging design has a variety of functions. This is very important, especially for those of you who will build a business. Like the following, attractive packaging design functions.
- Improve the quality and brand of a product. Because it will be increasingly known and trusted by prospective new consumers or consumers.
- Maintaining the quality of the items in it, such as keeping food safe, clothing so that it is not damaged, or even electronic and glassware is not damaged so that it can still be used.
- Can help marketing, because in packaging usually there is a variety of information that will be delivered. Such as expiration dates, nutritional content, product information, how to use, and the address and description of the manufacturer. All information is listed in the package.
Determining Image Design
The first step that must be done is to determine the image design for the packaging. Not only interesting, but you also have to be able to provide information on a product. It is intended that consumers can find out the quality of the product.
Select the appropriate packaging form
After you determine what kind of design to use, the next step is to choose the form of packaging to use. The shape of this package varies, from boxes, tubes, squares, and much more. It’s time for you to determine what kind of packaging you want to use with the product. Because the form of packaging also affects consumer attractiveness.
Choose the Right Color
Color also affects sales profits because the more striking and attractive, many people are interested in buying it. However, use a harmonious blend so that it looks pleasing to the eye at the same time beautiful.