Incredible Examples Of Creative Packaging Design

1. Conspiracy Roasters by Jess Leibowitz

This unique packaging for a coffee roaster, Conspiracy Roasters, designed by Shillington student Jess Leibowitz, was selected for the 2020 American Graphic Design Awards. Based on the tongue-in-cheek tagline ‘designed for insomniacs, inspired by conspiracy theories’, it cleverly riffs off the mad ideas spreading around the internet right now, from myths about aliens at Area 51 to the notion that the Earth is actually flat. Combining warped typography and a clever pictorial logo to bring the concept to life, the result is a monochrome masterpiece that can’t fail to put a smile on your face.

2. Nourish Snacks by Collins

Nourish Snacks, a food company founded by nutritionist Joy Bauer, was looking to appeal to more consumers. So Collins crafted a new visual identity for them, inspired by memories from when snacking was less complicated and more fun. The bold diagonals that dominate this product packaging design evoke the stripes seen on snacks sold at the circus, carnivals and baseball games. The idea was to use this familiar, whimsical language to invite people to try something surprising, different and healthier.

3. Bent Spoon by Luke Dawson

This surreal and quite unique packaging design for ice cream brand Bent Spoon is the creation of Shillington student Luke Dawson, and was also selected for the 2020 American Graphic Design Awards. With its “indulgent type and phantasmic photography,” this creative packaging is quite brilliantly imaginative.


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