In recent years, many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: print marketing vs digital marketing – which is better?
Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated and expensive. By contrast, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to get lost in the ephemeral digital clutter of today’s online world.
In most cases, it really depends on the context. You’ll need different campaigns for different products, and different forms of media will be more effective at targeting different audiences. Here to help you make an informed decision, Chilliprinting bring you the definitive guide to print marketing vs digital marketing. Outlining the pros and cons of each strategy.
Print Marketing Continues to Evolve
The myth that print marketing is dead is a pernicious one. In reality, print media has evolved with the help of new technology. Various advancements, such as the use of Augmented Reality (AR) (more on that later). Have transformed print into a powerful medium. Furthermore, advancements in printing methods, such as variable data printing, have seriously lowered printing costs. So if your business rules out print marketing without understanding the nature of modern printing, you’re missing out on valuable opportunities for growth.