Samsung Electronics sees green shoots in China smartphone business: co-CEO

SEOUL: Samsung Electronics Co Ltd said on Wednesday its new Galaxy flagship smartphones were selling well in China and it was confident it could reverse the recent slump in its fortunes in the world’s biggest smartphone market.

Samsung’s market share has plunged from about 20 percent in 2013 to less than 1 percent currently as fast-growing Chinese rivals such as Huawei Technologies Co Ltd proved more agile in responding to the latest trends.

“It has been tough in China in the last two years. We have changed everything from our organisation and people to distribution channels,” Samsung Electronics Co-Chief Executive DJ Koh told shareholders at the firm’s annual general meeting.

“I think our flagship and mid-price models, these two products will bring a lot of change to the China market … I am positive.”

While Samsung remains the world’s largest smartphone maker with nearly a fifth of global unit sales, it underperformed a slumping market last year and has closed one of its mobile phone manufacturing plants in China.

The South Korean tech giant is pinning its hopes for a fight-back on its latest handset featuring a big, bending screen and the first 5G connection in a premium phone, a feature analysts do not expect Apple Inc to match until 2020.
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