When your business is young and new (and your budget’s a bit tight), it doesn’t always make sense to hire a professional graphic designer.
And when you’re a non-graphic designer trying to take a DIY approach, it can be a bit overwhelming.
There’s a huge number of amazing graphic design tools out there. But there’s one thing these bits of software simply can’t give you:
I’ve been working as a graphic designer for years. And I’ve picked up more than my fair share of tips and tricks along the way.
None of these tips are difficult, and none of them require any advanced knowledge or expertise. But they will all have a huge impact on the designs you create – and they’re all things you can learn and understand in a few minutes or less.
Ready to learn more? Let’s start with the most basic one:
White space is your friend
Every new design starts with a blank page. And it’s incredibly tempting to start filling up that empty space as quickly as possible.
But in many cases, this is a mistake.
We see so many customers trying to cram as much information as they can onto every page, filling every space available until their design ends up crowded and hard to digest.
They forget that the purpose of any good design is to convey information. And when your design gets too busy and cluttered, it becomes difficult for the average person to take it all in.
So here’s one of the most important tips that any non-designer should keep in mind when they’re trying to create their own materials:
Give your design room to breathe.