Southeast Asia’s burgeoning digital gaming market

Although it’s only just begun, 2019 has already proven to shine a global spotlight on Southeast Asia, whether it be in light of the rampant rise of e-commerce, the region’s seemingly limitless potential for foreign investment, or the ‘startup fever’ that is continuing to the sweep the east.

The burgeoning digital gaming market has also started to solidify some serious roots in Southeast Asia. Digital gaming takes many forms but is generally characterised as video game competitions between both professionals and teams which incorporates virtual reality, blockchain protocol, and online wagering sites.

Let’s examine in more detail how that industry is shaping up and what the forecast is for this lucrative market.

The statistics are solid
According to a report released by Newzoo, a prolific global provider of esports and gaming analytics, at just over 36%, the size of the esports audience in the region has the highest predicted Compound Annual Growth Rate (CAGR) between 2015 and 2019, leading the upward trajectory globally.

Now that 2019 is in full swing, new statistics released surpass these initial predictions. Market research firm Niko Partners predicts that the compound number of PC and mobile gamers in Southeast Asia will rise to a staggering 400 million, accumulating a combined revenue of $4.4 billion USD by 2021. Niko Partners was forced to revise their statistics to account for growth beyond expectations due to the strength of Esports and heavy hitting international games entering Southeast Asia’s market.

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