The 7 Biggest Packaging Design Trends

1. More protective packaging

Overall demand for protective packaging has increased.

As a result of flatten-the-curve measures, 2020 has seen a vast increase in e-commerce orders. Carry-out meals are more prevalent than ever before. And, grocery delivery is thriving.

More items are being shipped, overall. And shoppers value packaging that protects their purchases from the elements and possible viral exposure.

This is a positive design trend, whether you’re selling subscription boxes or regular products at retail or through ecommerce.

Leading into 2021, businesses should prioritize ecommerce packaging designs that are sturdy enough to survive prolonged shipping and that cover as much of the physical product as possible.

  • Is your current packaging sturdy enough to hold up to additional shipping?
  • Does your current packaging leave parts of your product exposed to the elements? (this could happen, for example, if you have cut outs in your product packaging)

If you answered “yes” to either of these questions, consider updating your packaging asap.

2. Porous packaging materials

Practical function is always a top consideration for packaging design – that’s not a new design trend.

However, there’s a new practical factor to be considered – ease of viral transmission.

In fact, porous surfaces (like cardboard or Mycelium mushroom packaging) seem to be less hospitable to the virus than non-porous surfaces in general.

Socially-conscious businesses are taking note.

Favoring porous packaging whenever possible can help to minimize the coronavirus’ ability to live on their packaging – further reducing the chance that their packaging could allow the virus to travel and spread.

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