In this modern era, the use of paper bags or paper bags seems to have become an interest for a company. If a few years ago paper bags were only used by well-known brands that opened outlets in malls, nowadays paper bags are also widely used by street vendors to wrap consumer goods.
As a part of current branding and marketing in capturing potential consumers. It is not surprising then that paper bags are made with the most unique design appearance possible. However, by still highlighting the logo of the company or brand. This is done because it can be a measure of the professionalism of the brands being offered.
Customize with the product
Before deciding to use a design, it is very important for you to adjust the product you want to market. Why? A paper bag will be used to represent the characteristics and express the products made by your company. Therefore, it is highly recommended to understand the product and its functions first.
Choosing the Right Color
In the process of making a design, you will also be involved with choosing the right color for the design. Choosing a color also requires great attention, because inappropriate colors (too bright or too gloomy) will later affect the appearance of the paper bag.
For example, for products such as cosmetics, you can use light colors because make-up is full color. Meanwhile, for products such as traditional bags, calm and vintage colors are suitable.
Consultation with Experts
If your company has a large enough budget, then it never hurts to consult a professional. If necessary, hire a graphic designer who is competent in their field. Having a friend to discuss will make your mind calmer because the burden feels a little light. In addition, creative ideas can also find a way out.