The Book Bids
Within this context, I started receiving bids over the past few days. I don’t have all of them, but there are enough to see a pattern and also to draw some inferences about both on-line and brick-and-mortar printers for ultra-short-run books like my client’s.
First of all, I expected the 30 print books to cost about $400.00 to $500.00 based on prior experience with a client with similar needs. The client in question is a book publishing team: a husband and wife who print a short run of reader’s copies (or galleys) first and then follow up with a longer press run of offset-printed books with French flaps, deckled edges, and such. They want their books to not only look spectacular but also provide a tactile experience. They want the books to feel good in their readers’ hands. This publishing team still believes in the art of the print book, as opposed to the non-tactile experience of reading an on-line digital book.
This husband and wife’s initial run of press galleys is very similar to my new client’s 30-copy press run of her 6” x 9” perfect bound book. In most cases the publishing team’s books are closer to 300 pages (as opposed to my new client’s 220-page book), but there is enough similarity for me to consider $400.00 to $500.00 to be a reasonable, educated guess for the target price.
When the bids came in, the first printer offered to print and ship the book for $345.00. The second bid came in at $541.00, and the third book printer came in at $530.00. The fourth printer no-bid the job because he did not have in-house perfect binding. The fifth printer had recently gone out of business. And the sixth bid exceeded $1,400. All vendors had bid the job on various sizes of an HP Indigo digital press.