It goes without saying that it’s important that your brochure is well-written and readable, ensuring you deliver the right message, and that your message is easily absorbed by your audience. That’s a given. But there is much more to consider here, too. The truth is that even the most eloquent of brochures will fail to achieve its goals if the content isn’t supported by a strong design that delivers a memorable and favourable reader experience.
Budgeting For Your Printed Brochure
It’s natural to want to design your brochure around your text, your images, and your brand. But in reality, it doesn’t work like that. In fact, it can be a waste of your time to enter into the design process without first considering your budget. Ultimately, it’s your budget that’s going to shape what’s possible from a design perspective, so having a clear picture of where the boundary lies ensures you’re focusing on achievable design.
A smaller budget may put details such as cut outs on your cover out of bounds for example or, it may mean that you need to rein in the number of pages required. By contrast, a larger budget could mean that you can play around with design elements that make your brochure stand out such as textural elements like foil printing, non-standard shapes or design features, such as tabs to help the reader orientate themselves within the brochure.
What Should A Printed Brochure Focus On?
What’s going to be the focus of your printed brochure. Your brand, or your products? Determining this during the early stages can help you generate a design that’s going to promote this focus in the most effective way.
For example, if your brochure is brand focused, text boxes may dominate your design to ensure optimal information sharing.
If it’s product-focused, you may want to create a more visual, solutions-oriented design which is image heavy and text light.
For some brochures, such as a property brochure for an open house, you’ll want to find a middle ground where you have showcase images which catch the eye, but sufficient amounts of text to drive your selling points home.