Digital Strategies to Break Through the Noise
The key to capturing audience attention in 2021 is creativity, empathy, and precision. When audiences scroll through their inboxes and digital feeds, they want to see unique, relevant content that speaks to them. Here’s how you can make your company stand out online:
1. Find out how where your ideal customers get information.
Spend time observing your target audience. Where are they consuming content? Are they asking Alexa questions, scrolling through social media, or searching websites on Google? Once you determine a pattern, you can promote your content on those specific channels. This ensures that your hard work is being put to good use. Also, don’t be afraid to embrace new platforms (like TikTok) and updates (like Instagram Reels). Early adopters gain an advantage with customers because their competition has yet to catch up.
2. Prioritize effectiveness over volume.
You need to target your audience at the right time with the right message; you can’t mass-produce content and hope something sticks. Today’s customers have their choice of emails, videos, photos, and posts, so they will only consume the messages that speak to them. That’s why it’s important to understand your audience’s specific pain points, wants, and needs. The pandemic has changed a lot of consumer behavior, so you may want to rethink what your audience wants to see right now.