Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Retro-futurism may seem like a counter-intuitive notion. However, retro and futuristic design can work really well together, invoking both feelings of nostalgia (retro) and anticipation (futurism). The next 12 months will see designers using the current gradient trend as a jumping-off point for creating packaging that pairs both futuristic and retro design elements to create remarkable designs that will appeal to a wide variety of consumers. Expect plenty of neon colors, bold gradients and retro design touches (like minimalist logos and retro-inspired typography) to come together in unique, unexpected and on-trend ways.
With many experts forecasting an economic downturn in 2020, it’s anticipated that consumers will seek out an aspirational sense of opulence, luxury and extravagance in their products — which is why we predict that maximalism in packaging design will be all the rage in the upcoming year. Expect to see an emergence of attention-grabbing, intensely rich colors and heavier designs filled with details and intricate, patterned graphics, as the desire for beauty and higher-end experiences strengthens in the face of hard times.
3.Neatly Structured Layouts
More neatly structured, ordered layouts are becoming a major trend in the packaging world. This structurally satisfying packaging trend is all about the typography. Text, which is typically comprised of a variety of unique and interesting font combinations, is separated by clear lines that divide the space into neat and balanced spaces, making for easy readability and a sense of structure that appeals to consumers — and allows designers to take a more minimalistic approach to the rest of the design. While these typography-heavy packaging designs are already all over shelves, expect this trend to really hit its stride in 2020.
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