How to Approach a Reprint
Here’s a short recap of the specs: There are 22 versions of the color books. Each is approximately 3.5” x 1.5”, with 55 color swatches and front matter. (In many cases, the colors differ from print book to print book, based on the complexion of the individual in question. The purpose of the books is to help clients choose appropriate fashion colors based on their hair color, eye color, and skin tone.
Needless to say, in order to keep my client’s initial expense under budget, she only printed a limited number of copies of each of the 22 original print books (ranging from 7 to 24 copies, depending on the expected popularity of the individual books).
At this point, some have sold better than expected and are almost ready for reprinting. What to do? And how to keep my client’s clients happy? After all, even though they are willing to wait (the books are that popular), it would be preferable to fulfill the orders immediately.