Digital vs. offset printing: choosing the right technique

if you’re in the market for brochures, business cards, posters or other marketing materials, you already know that you’re going to need to come up with the perfect design, color scheme, copy and layout. However, even after you’ve checked off all of those boxes, there’s another very important decision to make: choosing between digital vs. offset printing.

In this post, we’ll cover the differences between the two printing techniques and show what their benefits and drawbacks look like. We’ll also list the factors that should go into your decision as you choose the best process for your project. And naturally, we’ll look at some examples so you can get the best sense of both digital and offset printing in action.

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