Four Tips For Building Your Business

There is a simple, powerful truth that if you treat people well, the results for your organization will be exceptional. Satisfied employees are more productive and better able to address customer needs. In turn, satisfied customers drive positive brand awareness.

Treating employees and customers to the highest standards is key to a company’s success. At my company, this is foundational to us. I’ve taken inspiration from four successful companies to showcase important and effective ways to keep employees, and consequently, customers happy.

Provide Work-Life Balance

This is one area companies cannot take for granted. While it can mean offering perks like free yoga, an onsite café and pool tables, it also means creating an environment that recognizes there is more to life than work. Patagonia is a great example. The onsite child center closes at 5 p.m., headquarters locks up at 8 p.m. nightly (remaining closed over the weekend), and midday surf breaks are commonplace. 

Treat Your Employees Like Human Beings

Work-life balance is one part of the equation, but it’s more than that. Trader Joe’s is a leading example of a company that has created a workplace that treats workers with respect and promotes employee wellbeing.

Treat Workers Consistently Throughout The Organization

Don’t create an environment of haves and have-nots. Uniformity is motivating, and it’s a simple way to encourage ownership.

Listen To Your Employees

Healthcare company DaVita listens to employees’ ideas and feedback with a company-wide “Voice of the Village” call, held every six to eight weeks. 

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