Nike turns to digital sales during China shutdown

Nike reported a 5% drop in Chinese sales to $1.5bn in its last financial quarter, which runs to the end of February. It was the first decline in China for the company in almost six years.

But it has seen strong online sales, rising by 36% during the quarter. It hopes this trend will help cushion a fall in sales from store closures.

Nike also saw an “extraordinary rise” in its personal training apps in China, designed for home workouts. User activity was up 80% as China faced a national lockdown with residents staying at home.

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