Tips for getting your business to go digital

There are 31 million people in South Africa who are searching for products and services online and 29 million of them are active mobile internet users.

With numbers like that, digital transformation is critical for any small business that wishes to grow.

Stefano Maruzzi, vice-president for Europe, the Middle East and Africa at GoDaddy, offers these tips to get the digital transformation of your business started:

We believe the journey of digital transformation starts with creating your own online identity. This is creating a place of your own online, starting with a website and letting people know who you are, what you do and what you offer. Think of it as your mobile store front or your online business card.

Once you’ve created your website, you can start looking at using tools like social media, search engine optimisation, and email marketing to help reach new customers and stay in touch with existing ones.

A solid strategy is important, and it should include ways of showing your target audience what makes your brand and products unique.

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