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8 Functions of Packaging - Kapasari

8 Functions of Packaging

Protection for products
how the packaging can protect the product from damage

Protection for consumers
For example, the ease of holding, comfortable for consumers and does not harm consumers when opened

Ease of transportation & storage

Product Information
a packaging that has not been held, has not been opened, is able to inform the product

Environmental adjustment
How do we want our products to be distributed, whether in hypermarts, supermarkets, stalls, or markets, packaging must be taken into account

Convenience
either convenience for consumers or convenience for the seller

Economic considerations
must be able to increase the cost of packaging

Promotion value
must contain promotions, not gifts, but more to socialize

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