Packaging or packaging has a big influence in making a branding, for that choosing the right packaging will really help your product have a characteristic and be recognized by others. For packaged food products that provide information about the halalness of the product to certification from the Ministry of Health is preferred and can leave a positive image in the eyes of consumers.
A good packaging will greatly affect sales, for that choosing the right packaging is very necessary. You can pay attention to some of these things before making packaging.
- Can guarantee product safety
The first thing that needs to be considered is being able to maintain product safety until it reaches consumers. This is very important, because to get to the consumer this product has to go through many stages and a long journey so by ensuring that its safety is maintained, you can start by choosing safe packaging.
- Include information related to licensing
Whether it’s a lahal label, BPMO or MOH, you need to put it on the packaging. Let consumers read that the product you provide is safe for consumption. So that consumers will increasingly believe in buying your product again at a later time.
- Ensure that the selected packaging is easy to ship
The selection of packaging materials that match the products you offer is also very important. The compatibility of the packaging material with the product will make it easier for you in the shipping process. Whether it’s made of metal, plastic, paper, cardboard, or others, make sure the material you choose is the right one and is the easiest in the shipping process.
- Make a design that is easy to recognize
The easier it is to recognize it, the more consumers will remember it. The more you remember, the easier it will be for your product to become a consumer choice. Indirectly able to help the marketing and branding process right.