Bring your brochure printing in-house. Some color lasers are capable of printing graphics, photos, and/or text at a quality suitable for use in basic marketing handouts or brochures. Buying a high-quality laser or LED-based printer can reduce or eliminate the need and cost of sending those materials to a print shop. Investment in such a printer will pay for itself over time and then provide cost savings, as well as the convenience of on-demand 24/7 printing.
Get a printer with an automatic duplexer—and use it. Most business printers sold today—and many consumer printers as well—include (or offer as an option) an automatic duplexer, which lets you print on both sides of a sheet of paper. Several vendors now sell their laser printers with duplex printing as the default mode. Duplex (two-sided) printing is both eco-friendly and economical, as it can cut your paper use and costs nearly in half. Just remember, when you do need to print single-sided documents, to change the driver setting to simplex printing. It’s also important to note that duplex printing is somewhat slower than simplex printing for a given document, as the duplexer has to flip the page over to print on the back.
Think (and look) before you print. You can reduce clutter and save ink and paper by only printing the material you actually need. Why print out the four pages of legalese at the end of a bank statement, or the 242 comments that follow an opinion piece? Do you really want a hard copy of that 50-page report, or will reading it on screen suffice? Preview your documents before printing; many documents, particularly webpages, will print quite differently than they look on screen, often with gaps or blank spaces within.
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