A Description of the Video Case
My fiancee’s mother is 99, and one of the things my fiancee and I like to do is find movies for her in thrift stores. Her mother loves watching videos. We recently found a DVD for To Kill a Mockingbird with Gregory Peck that had a beautiful, classy CD case.
The first thing you notice when you pick up this DVD case is its heft. It’s heavy and well crafted, and this gives a sense of dignity and seriousness to the box. The interior presentation is a triptych, with the left and center panels covered with two thick, transparent plastic disc holders, thermoformed with recessed wells to hold the two DVDs. Even the four wells around each DVD, included so the viewer can easily grasp and lift out the discs, are sturdy. There is nothing flimsy about this case.
The CDs are nicely but simply printed, presumably via custom screen printing, since the ink is thick and has a bit of texture. The three-color treatment is subtle but effective. The main text is black over a white background with a pattern of lighter, gray type that seems to have been taken directly from the print book version of To Kill a Mockingbird.
On the rightmost panel is a sleeve that wraps around vertically. It is open on two sides (left and right), and it is attached to the base art. The sleeve contains an envelope in which 4-color promotions for other videos have been inserted. These have been printed on thick cover stock, continuing the overall air of opulence reflected by the entire DVD package. Moreover, the designer included die cut thumb tabs to allow the viewer to reach in and easily grasp and remove the envelope.
Under the two plastic DVD holders is a full-bleed, sepia-toned montage of images from the movie. This provides a dated look to the package, which is appropriate given the subject matter. At the exterior margins (the perimeter of the box), this photo montage covers the turned-edges of the fabric on the three exterior panels of the DVD package, giving a rough feel to the overall box presentation. But interestingly enough, the product designer has used extra-heavy binder’s boards under the turned edge cover fabric. When all panels are folded up, the DVD box has heft. It feels good in the hand, since it weighs about as much as a case-bound book. This seems particularly fitting, since the movie includes trial scenes, and the overall packaging of this DVD case has the feel of a law book.