Your brand colours will undoubtedly play a role in the colours you choose for your printed brochure. But you shouldn’t feel limited or restricted by your existing business palette. It’s intrinsically part of your brand, so assuming you have the correct colour that represents your company’s values then these colours must follow through with the colour choices you make when designing your brochure. There’s a whole spectrum of colours out there that you could incorporate into the design of your brochure, but it won’t work if these colours don’t represent your brand.
Colours should complement your brand, but what colours have the biggest impact, and how can you select wisely?