Reading Online Vs Print: Consumer Preferences

Print is not dead. You might be thinking, ‘Of course you would say that, you’re a printing company!’ Well… we get that so we collected facts from independent research to address the point.

The research is based around consumer preferences for reading information and how they feel they take on information best. If you are planning your next big marketing campaign, it is well worth understanding these consumer preferences to make the most of your budget.

As we discussed in a previous article, you can integrate print with a digital campaign to direct traffic to your site or pull customers back to your store.