Spot UV is the final finish in the printing process. This means that all ink layers are laid down, any paper lamination is added, and the drying process completed first. The Spot UV is then printed on top of the paper, as a clear gloss, and then dried for the finished result.
Choosing Your Spot UV Areas
When it comes to Spot UV, the general rule of ‘less is more’ applies. This is because it’s a unique texture that brings depth to your document – but if you use too much, that can detract from the final product. The idea behind Spot UV is to draw attention to selected areas by creating contrast in texture – too much and this dramatic finish becomes so-so as it blends in with other elements.
If you want full gloss on your document, there are other ways to achieve this, such as choosing a gloss lamination (instead of matt or velvet) during the order process.
It’s also wise to remember not to put Spot UV anywhere near a fold! The high-gloss finish, if put on a fold, can crack or peel away, as it becomes fragile if it is cut. This is because the gloss relies on a regular surface tension – and the folding and creasing may weaken the finish, causing cracks.
What Should You Highlight?
With Spot UV, you can make anything on your document stand out more than the rest. For business cards, this is usually the company logo, or the name of the company. Text is easily created with Spot UV finish, and can make a business card look really sleek and professional.
You might want to draw attention to your social media icons, or your website address. You could even highlight a single image that demonstrates what your business does – it really is entirely up to you!
