Packaging design can be one of the most powerful sales and marketing tools for startup CPG companies. A well designed flexible package can deliver an enticing sales message to consumers hungry for new product experiences.
We’ve tasked our pouches with a truly important task: stop the consumer cold in their tracks, convince them to reach out and grab the product (or make their cursor do the grabbing), and in three seconds convince them to throw it in the shopping cart (both the real-life as well as the virtual one).
The retail shelves are no longer the domain of the big CPG brands competing for inches on the supermarket shelves. Now there are hundreds of startup CPG brands popping up everyday creating a mad race to stand out on supermarket shelves.
Given the context, you need a leg up on the competition, which is why we created this guide to help you design effective packaging to sell your brand to shoppers, both online and offline.